5 reasons to create a Facebook page for your vacation rental

A business page on Facebook for your vacation rental is a simple and powerful way for businesses to engage with and attract new customers. Facebook reaches billions of people, and the site gives individuals and businesses a way to connect with those people through free Facebook Pages.

This is a company page,
and not a personal page

You may be one of the millions of people around the world who use Facebook, the world’s largest social network. You may have noticed that many companies also use it to promote their brand and their business.

For your vacation rental, your presence on Facebook is indeed essential to attract more customers and also to develop the visibility of your website. To do this, if you already have a personal page, it is easy to create a company page that will give you many options that personal pages don’t have. Be aware, however, that it is against Facebook’s terms of service to operate a business via a Personal Page.

If you’re not yet familiar with social networking, here are some links to help you through all the steps of the creation process, in image sizes for your profile picture, the cover picture, and those that will enhance your future posts.

Here are, in our opinion, the 5 reasons why your presence on Facebook is necessary for your vacation rental.

1. To make known the existence of your vacation rental

This is probably the main reason to create a Facebook page: To make your vacation rental known on the social network. Before doing so, we invite you to make sure that your page contains all the necessary information. Do not communicate around you until your page is ready. It would be a reverse backlash.

Now is the time! So now what are you going to start with?

The very first thing to do is to let people know that your page exists. For this it is necessary to get what is called « I like ». This operation is vital, because later, when you start publishing photos, texts, information… the people who have « liked » your page will see your publications on their news feed. They may be able to « Share » and thus relay your content to their own community.

First, search among the people you know, those who have a lot of « Friends » on their personal page (thousands…). Don’t worry, this may seem like a lot, but it’s quite common among those who regularly use the social network. Just ask them if they can help you make your page known to their friends.

Most of them will be very happy to help you promote your start up. Once you have identified them and got their approval, go to your page and name the « Editors » (Settings > Page Roles). From their own personal page, they will be able to connect to your professional page and invite all their « Friends » to « Like » your page.

This operation will immediately boost the visibility of your page. Try to get between 300 and 500 « Likes » with a large number of fans. Repeat this operation several times with different people. You can keep them as « editors », but be aware that they will be able to modify your page, which you may not necessarily want.

2. Strengthen your brand and identity

Communicating on Facebook also means posting with a style that is always identifiable by the visitor. For example, it is strongly recommended to place your logo on the photos of your posts or to adopt the same image format. For example, we recommend adopting the 960 x 960 pixel format, which will differentiate it from other posts.

If you choose to put text in your photos, use the same font, which over time will clearly identify you and reinforce the image of your page and consequently that of your vacation rental. Here, in a completely different register of activity than the vacation rental, is a Facebook page that uses a graphic charter that allows you to strongly identify them. Here is another one. Get inspired by the big brands and their professionalism.

3. Humanize your vacation rental

You have certainly already understood it, Facebook is a powerful communication vector for your vacation rental. It is also an excellent way to humanize your company.

Indeed, social links and authentic communication are an integral part of social media and Facebook gives you the opportunity to attach a face, a name and a personality to your brand. While your Facebook page can represent your company, it also allows you to show the human side of your business through one-on-one conversations, small personal things and non-commercial interactions.

You’ll create richer, more « human » relationships that will foster contacts to generate your direct bookings.

4. Developing a rich and vibrant community

Facebook pages are great places to bring your customers, prospects and fans together to provide information, share opinions, voice concerns and make comments. You can create a community in a variety of ways, including :

Posting useful, relevant and interesting links about your region, local experiences to live.

Ask fans to contribute with comments, while responding systematically and thus engage in a dialogue.

Organize promotions on the life of your city, your village, which will promote your involvement with local businesses, residents who will appreciate what you do. They will naturally be inclined to share on their own Facebook page.

5. Cross-promote with your local partners

Posting useful, relevant and interesting links about your region, local experiences to live.

Ask fans to contribute with comments, while responding systematically and thus engage in a dialogue.

In conclusion

After reviewing these top 5 reasons why your business needs a Facebook page we are convinced that if you haven’t already done so, you will get started very quickly.

Finally, you should know that it takes no more than 30 minutes to create a page, set up your basic information and put up your profile and cover photo. Let’s get started!