6 techniques to boost the visibility of your vacation rental website.

The first thing to do is that it must appear on all the documents you have in your possession, we are talking here about business cards, flyers, invoices and even at the bottom of your email address as a signature. Every customer, every supplier needs to know that you have your own website for your rental property.

In the same way to be original, inside your house, put the address of your vacation rental website in a frame (or several and in several languages), well placed at the sight of each holidaymaker with a humorous sentence (see an example on the picture below). Maybe you could place these frames in your toilet! Being creative and original without being vulgar will pleasantly surprise your visitors and they will not forget it.

We developed it well in one of our articles. Being present on social networks and first of all on Facebook and Instagram is nowadays essential to develop the visibility of your brand and consequently your website. Even if you are not an expert, we explain step by step how to proceed for the creation of a professional page on Facebook.

To be present on Google maps is essential for your vacation rental. To do so, you must first register on Google My Business. We explain all this in our article dedicated to this subject

Former clients are never to be overlooked. As we said in this article, you should never forget that they are the « word of mouth » of your communication. It is indeed a medium and long term strategy, but as you know, « good plans » are passed on.

For this reason, email marketing is an excellent strategy to adopt to stay in touch with your old customers and perhaps capture new customers. Once a month, a newsletter will allow you to send them your news, special price offers, an event not to be missed in your region, Christmas greetings, etc… You will always find an opportunity to write to them.

Creating a blog on his vacation rental website is undoubtedly one of the essential vectors to boost the visibility of your website. Why should you do it? Simply because on your Facebook page, your newsletter, you will mention your last article and you will put a link pointing to it. Readers clicking on your link will go to your website to read it and this will increase its visibility. It’s mathematical!

You will write not only about your vacation rental home but also about things to do in the area. Don’t forget that you can in all humility talk about yourself, about what led you, for example, to create your vacation rental, describe your personal strengths to welcome your customers, your empathy to inform them during their stay… This will increase the confidence of your readers and get to know you a little better. They will know that if they make a reservation directly with you, they will be in good hands.

The quality of your photos and videos are major arguments to boost the visibility of your vacation rental website. It is obvious that when you use Facebook, Instagram or email marketing, simple text, even extremely well written, is not enough. The recurrent use of beautiful photos, showing your villa, the surroundings, characters… will capture the attention of your visitors on social networks and reinforce your brand image and click to discover your website.

If you don’t have the eye for photography, call on a close friend, a friend whose talents are recognized for his photos. Call him regularly for quality shootings.

With these few tips, you can easily develop the visibility of your vacation rental website… for ever the same final goal which is to develop your direct bookings!