For years, the world of vacation rentals has been doing very well. The OTAs, such as Airbnb or Booking.com, were flourishing, and it didn’t seem to stop, so much so that forecasts predicted a market superior to the hotel industry in the years to come. It was very promising.
Then the pandemic happened and a lot of things collapsed around the world, including vacation bookings. In addition, OTAs like Airbnb or Booking.com heavily penalized rental owners with their cancellation policies. This was a disaster for many individual owners. We know that many owners will decide to drop out, sell, or do something else, if they can do it.
All of this is the reality, we know that. But we’re optimistic, because if you’re reading this post, it’s because somewhere out there you’re an entrepreneur at heart, and you need to take action, because you and your family are living off your vacation rental. A true entrepreneur will bounce back and find solutions. Creating a website is one of them! Of course it is not the only one, but it is an essential vector to develop your direct bookings.