With the advent of social media and a host of new ways to market your brand, many vacation rental owners are forgetting about the power of a Newsletter as a marketing channel. According to recent surveys, nearly 9 out of 10 adults check their email online, more often than they shop online or use social networks.
Yet, according to our findings, many owners are still hesitant to use this communication vector. Here are some of the most common objections we found:
I hate writing,
I’m not good at writing,
I don’t know what to say,
How the hell am I going to know what to say month after month after month?
I don’t have time for that,
I have so many other things to do,
And if nobody reads my newsletter.
If you currently recognize yourself in one or more of these situations described above, this post will prove to you that it’s not that complicated and that you don’t need to be a talented writer or even a marketing genius to make a newsletter.