Marketing
Tips to convert vacationers hesitating to direct booking.
You only have a few minutes to convince Internet users, your future holidaymakers, that you bring a real added value by booking with you.
Although our job is to bring you an attractive, clear and enticing website. Your offer, your photos and more generally your content depends on you.
Show awesome photos
Show awesome photos
We can never say it enough, the quality of the photos remains the main catchphrase to seduce the visitors of your website. In our templates, we have left the necessary space to show them.
Taking pictures is not an easy thing. Don’t think that taking pictures with your smart phone will be enough. You need to have good equipment, preferably with a wide angle, and above all you need to have a minimum of artistic know-how, such as shooting angles, choice of orientation, etc…
Too often we still see owners sending us pictures of their bathroom with the toilet seat open! Be aware that the wrong detail can kill the desire to book. It doesn’t take much to make your image change.
The ideal is to use a professional photographer. Not the one who is used to taking wedding pictures, but the real estate photographer. There are always some not very far from your home or among your acquaintances. The Meero website has been created for this purpose.
We can never say it enough, the quality of the photos remains the main catchphrase to seduce the visitors of your website. In our templates, we have left the necessary space to show them.
Taking pictures is not an easy thing. Don’t think that taking pictures with your smart phone will be enough. You need to have good equipment, preferably with a wide angle, and above all you need to have a minimum of artistic know-how, such as shooting angles, choice of orientation, etc…
Too often we still see owners sending us pictures of their bathroom with the toilet seat open! Be aware that the wrong detail can kill the desire to book. It doesn’t take much to make your image change.
The ideal is to use a professional photographer. Not the one who is used to taking wedding pictures, but the real estate photographer. There are always some not very far from your home or among your acquaintances. The Meero website has been created for this purpose.
Show life and movement
Your future vacationers will stop to watch a video that starts automatically. If possible, find friends who will play the role of actors during this shot. Your visitors will be able to identify themselves, project themselves. Make the difference with your OTAs that do not offer videos. You will score points.
The videos should be oriented towards themes such as Welcome, life in your property, excursions to be made, Well-being, Conviviality between friends. Also think about the slow motion, which, according to the video, will promote the notion of perceiving the time that elapses on vacation (message for vacationers who have a hectic active life).
Offer more details than in the advertisement of your property on the OTAs
With your website you are not restricted in what you offer to holidaymakers. On the OTAs, the ads are quite standardized, so that the visitor does not feel the personality of your property and its differences.
The first difference that holidaymakers should immediately notice is that you are less at home than on OTAs. It must also be made clear to them that you offer additional services free of charge. This can be a price reduction for a minimum number of nights, with a special dinner offered at the end of the stay… We are sure that you have plenty of ideas to offer that your holidaymakers will not find anywhere else. Be creative!
Insert a chat for your customers
You can see an icon blooming everywhere on the sites, often on the right and at the bottom of your screen, which allows you to get in direct contact with the site’s customer service.
This allows your visitors to contact you immediately and you can respond instantly. It’s a powerful argument! Of course you have to be reactive to answer quickly in order to capture the customer without waiting. But this is already your job and we know that you do it well.
If you wish, we will install this add-on. On our website we use the free version of crisp chat
In conclusion
With these few tips, you can easily develop the visibility of your vacation rental website… always with the same final goal : to develop your direct bookings!
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